| | | |  High quality images for press to use!
This is where I keep all my press cuttings. Some people visit my webpage, see my cars and they think I am spoofing it! Crazy, but true. No; cars are real, I am real, website real! Published articles below should help you believe I exist in real life! I am human person, you can trust me and that I really live in Gateshead and have a Chinese Army nuclear rocket truck. What else you want? DNA??? ...Enjoy to read...
Lingdex (hehe) of 178 articles
Audi Portal.com - LINGsCARS.com MONGOL RALLY
Auto Community - A NEW WAY TO LAUNCH YOUR BUSINESS
Auto Express - WOMEN CAR BUYERS ANGRY
Autoblog Green - I AM BEST, I AM HUMAN BEING, NOT ROBOT!
Admast - UNUSUAL IMPROPLUG TV ADVERT
Autoblog Green - CRITICS SAY AUTOMAKERS CAN BE GREENER...
Automotive Management Awards - LING SHORTLISTED IN 2008
Automotive Management - LING VALENTINE TO STAR IN VIZ
Automotive Management - COVER STAR! THE FUTURE FOR CAR RETAILING?
Automotive Management - AUTOMOTIVE AWARDS 2007 - LINGsCARS NOMINATED!
Automotive Management - CHAT ROOM ENTREPENEUR SELLS £1M A MONTH
Automotive Management - TAX PROPOSED ON EMAILS AND TEXT MESSAGES
Automotive Management - LING TELLS DEALERS TO STUFF IT!
Automotive Management - ENGLAND FLAG/CHOPSTICK WORLD CUP OFFER
Automotive Management - LING'S LEASE OFFENSIVE BEGINS
Automotive Management - MG NEEDS TO BE CHEAP AS IT'S "PRETTY USELESS"
Automotive Management - DEALER BLAST FOR LINGsCARS
Automotive Management - LING WINS AWARD
Automotive Management - THE BIG PICTURE - CUSTOMERS WILL DICTATE FUTURE
Automotive Management - LING ON VIDEO - AM TALKS TO LING VALENTINE
Automotive Management - THE GREAT, THE GOOD, THE BAD, THE UGLY
AutoWired.co.uk - E-MAIL TAX IS STUPID, SAYS GATESHEAD ENTREPRENEUR
AutoWired.co.uk - LING SLAMS DISABLED VAT SCAMMERS
AutoWired.co.uk - MOTOR TRADE ACCUSED OF ADDING TO NATION'S DEBT
AutoWired.co.uk - VALENTINE CAUSES MORE STIR WITH WAITRESS PRANK
AutoWired.co.uk - LING TURNS DOWN THE DRAGONS!
BBC Books - DRAGONS' DEN; SUCCESS FROM PITCH TO PROFIT
BBC 2 Dragons' Den - LING'S PITCH TO THE DRAGONS - PREVIEW - BEFORE THE SHOW
BBC 2 Dragons' Den - LING'S PITCH TO THE DRAGONS - FULL PITCH TO WATCH
BBC News - Look North - EVENING NEWS BULLETIN - WITH LING AND HER TRUCK
BBC Radio Cleveland Interview - LING ON DRAGONS' DEN; BEFORE & AFTER - 2 mp3s
BBC Radio Newcastle Interview - LING SLAMS GOOGLE
BBC Radio Newcastle Interview - LING EATS DRAGONS FOR BREAKFAST; LIVE
BBC Radio FIVE Live Interview - NUCLEAR TRUCK AND COCKLE PICKERS
BBC Radio Tees Interview Film - LING TALKS TO ALEX HALL - EX EMMERDALE
BBC World Service (Chinese) Interview - LING ON DRAGONS' DEN, plus mp3
Best Magazine - DEALERS TAKE NOTE!
Biz/ed UK educational business website - LING IS AN A-LEVEL PROJECT!
Biz/ed UK educational business website - WHAT'S NEW! LING ON EBAY!
Blogstorm - IT ALL STARTED WITH A GRAVESTONE
Blogstorm - 5 KILLER WAYS TO PROMOTE YOUR WEBSITE OFFLINE?
Blogstorm - WORLD'S TOP 10 WORST WEBSITES?
Business 550 Magazine - ARE THEY STILL RISING?
Business 550 Magazine - RISING STAR
Business Car - BROKERS: HEROES OR VILLAINS?
Business Editors - YOU VISIT! YOU BUY! YOU DEAL WITH ME!
BusinessZone - FUNDING FROM THE DRAGONS? WE'RE OUT, SAY SMEs
Car Keys.co.uk - RICKY BUTCHER; TOP MECHANIC!
CheckMyFile.com - 12 THINGS TO DO AT YOUR PC AT CHRISTMAS!
Codeworks - YOUR-FILM CREATES UNIQUE IMPROPLUG TV ADS!
Company Car Driver - RENT A CAR - EAT SOME NOODLES!
Compfused.com - LING'S VIRAL CHINESE ARMY SISTER SUPPORTS EN-GER-LAND!
ComputerActive - UK VENDORS ATTACK EMAIL CHARGES
Creative Match - ENGLAND FLAG WAVING MOVIE GOES CULT!
Crooz.jp - SOME BLOODY JAPANESE YOU-TUBE RIP OFF SITE FINDS MY MISSILE!
Daily Record - MAN, THAT'S ANNOYING!
Daily Telegraph Business Club - LOVE IT, HATE IT
Daily Telegraph - £1M MONTHLY NEW CAR SALES FOR CHAT ROOM ENTREPENEUR
Daily Telegraph - TARGETING TONY
Daily Telegraph - MG TF GETS "ENGLISH" DRIVING INSTRUCTIONS
Darlington & Stockton Times - HAZARDOUS MOTORWAY SIGN GIVEN A ROCKET
Darlington & Stockton Times - CHINESE A1 "ROCKET" ANNOYS COUNCIL
Darlington & Stockton Times - CHINESE WOMAN STUNS RALLYCROSS WORLD
Dealer Update - 5,000 PEOPLE LOGGED ON TO LINGsCARS.com!
Dept. of Trade and Industry: Auto Industry - ONLINE RETAILER COMPLAINS...
Dept. of Trade and Industry: Auto Industry - LING'S ECO-LABEL CAMPAIGN...
Dept. of Trade and Industry: Auto Industry - GREEN CHIPS
Dim Sum - MEETING LING, A NEW CAR SALES FEMALE CHINESE WHIRLWIND EXPERT!
Durham Business School - NORTH EAST WOMAN OF THE YEAR AWARDS 2006
EdExcel - LING IS AN A-LEVEL EXAM QUESTION!
Encyclopaedia Britannica - A BLUETOOTH HANG-UP
Enterprise Nation - Newsline - WHAT KIND OF INTERNET SURFER ARE YOU?
Enterprise Quest - Newsline - LING SHOWS 'EM HOW IT'S DONE
Energy Efficient Motorsport - LINGsCARS CAMPAIGNS FOR WEBSITE ECO-LABELS
Energy Efficient Motorsport - MANUFACTURERS SHOULD OFFER GREEN CHIPPING
F and I Management Training - LING VALENTINE TO STAR IN VIZ
Fashion Shoot - NUCLEAR ROCKET TRUCK/FINANCIAL TIMES VIDEO SHOOT
FHM Magazine - 100 BEST WEBSITES; LINGsCARS
Financial Times - ASK THE EXPERTS; LINGsCARS
Financial Times - ALL YOU NEED IS A GOOD WEBSITE AND SUPPLIERS WHO...
Financial Times.com - DRIVING THE INTERNET SALES MODEL
Financial Times (Chinese edition) - CHINESE TRANSLATION OF THE ABOVE
Fleet News - WHAT'S HOT ON THE NET
Fleet News - TAX PROPOSED ON EMAILS AND TEXT MESSAGES
Fleet News Network - CAR BROKER REFUSES DRAGONS' CASH
Fleet News Network - ONLINE REPORTER POISONED BY LING
Fleet News - LEASE COMPANIES SHOULD EDUCATE ON FUEL
Flying Startups - LING VALENTINE OF DRAGONS' DEN FAME TALKS TO STEVE PARKS
Free Formed Marketing - WE LOVE LING!
FRESH Awards - LINGsCARS WINS NATIONAL TV AWARDS
Fresh Radio - ON-AIR OLYMPUS CAMERA/LINGsCARS.com RALLYCROSS COMPETITION
Fresh Radio - BLYTON OLYMPUS CAMERA/LINGsCARS.com RALLYCROSS COMPETITION
Fulchester.com - VIZ APPOINTS OFFICIAL BUSINESS AMBASSADOR
Glass's Guide Eurotax - MOTOR TRADE ACCUSED OF ADDING TO NATION'S DEBT
Green Car Guide - ONLY PLACE ONLINE TO LEASE AND COMPARE GREEN CAR RATINGS
Heat Magazine - TV PICK OF THE DAY!
Hit Videolar - TURKISH YOUTUBE VIDEO SITE FINDS LING AND HER BUS!
I-Kew - BOYCOTT GOOGLE! AND AOL! AND YAHOO!
Info for Small Businesses - EMAIL SPAMMING CHARTER ANGERS UK WEB RETAILERS
InformNorth - KERCHING - THE SOUND OF SUCCESS
Internet World - BUSINESSWOMAN SLAMS GOOGLE'S CHINESE CENSORSHIP
ITV Online - LING'S TOP SOAP STAR MECHANIC POLL RESULTS
IT Week - UK VENDORS ATTACK EMAIL CHARGES
IT Security - EMAIL SPAMMING CHARTER ANGERS UK WEB RETAILERS
The Enquirer - CHINESE BIRD GOES MOBILE - CARS TO PHONES
Japanese Web-Blog - FROM ON HILL OF MID-LAND (GOOGLE TRANSLATION)
Jeff Smith - Insight - LING VAL' STEALS ADVANTAGE OVER MAIN DEALERS
Jeff Smith - Insight - WHAT HAPPENS WHEN YOU GET OUT OF BED?
Journal Business Daily - LONDON BUS A TRAVELLING OFFICE FOR CAR FIRM
Journal Business Daily - LING VALENTINE: ENTREPRENEUR OF THE YEAR 2006
Junkk.com - CAR-LING'S RED/ORANGE/GREEN LABELS!
Just-Auto.com - LING VALENTINE MAKES HER POINT WITH "WAITRESS PRANK"
Just-Auto.com - MAD CHINESE BIRD
K & N Filters.com - ROUND 2 OF THE 2007 LINGsCARs.com RALLYCROSS
Life Starts At.com - ARE YOU PAYING TOO MUCH FOR PAINT PROTECTION?
Letraz.mus.br - BRAZILIAN MUSIC SITE PROMOTES MY LONDON BUS VIDEO!
Life Out Loud.co.uk - LING SLAMS DISABLED VAT SCAMMERS?
Management Today - AN ALTERNATIVE APPROACH TO WEB NAVIGATION
Management Today - LING WRITES THE EDITORIAL
Management Today - ENTREPRENEUR TAKES FRESH APPROACH VIZ SPONSORSHIP
Manchaster Evening News - THE JURY - FUEL PROTESTS
Manchaster Evening News - LING'S CARTOON CAPERS
Manx Radio - PAINT PROTECTION INTERVIEW
(The) Marketing Blog - IS THE PRICING OF PAINT PROTECTION A RIP-OFF?
Martonhouse PLC - YOU VISIT! YOU BUY! YOU DEAL WITH ME!
Metro News - LING'S CARTOON CAPERS!
Money and Employment - ENTREPRENEUR TAKES FRESH APPROACH VIZ SPONSORSHIP
Motor Trader - DEALERS ACCUSED OF PAINT PROTECTION SALES 'RIP-OFF'
Motor Trader - DING A LING (This is SO funny in a deadpan way)
MotorBar - THE WORLD SUCKS! (Ling takes down giant Nestle)
MotorBar - MOTOR DEALERS "SLAMMED" FOR CONCEALING GREEN RATINGS
Motor Finance - WAR OF WORDS
Martin Lewis: Money Saving Expert - I ORDERED THE NEW CAR!
Newcastle Evening Chronicle - EVERYONE THINKS WE'RE MAD!
Newcastle Journal - LING GIVES CAR MART A ROCKET - double page spread
Newcastle Journal - JUST THE LING THEY NEED
Newcastle Journal - VALENTINE FALLS OUT OF LOVE WITH GOOGLE
Newcastle Journal - DRIVING AHEAD IN CAR LEASING
Newcastle Journal - HELP KEEP THE ROCK NORTHERN
New Woman Magazine - MONEY TRICKS
National Farmer's Union - CAR DEALER SHAMES MOTOR INDUSTRY
Northern Leadership Academy - I EAT DRAGONS FOR BREAKFAST
North East Business Directory and Yearbook 07 - ORGANIC WEBSITES...
Northern Echo - LING MOVES TO DEFUSE ROW OVER NUCLEAR MISSILE
Northern Echo - ROCKET WOMAN ENTERS DRAGONS' DEN
Northern Echo - DRAGONS TAKE ON MISSILE ENTREPRENEUR
Northern Echo - DRAGONS' CASH OFFER REJECTED!
OOO! - LING VALENTINE'S INCREDIBLY FUNNY CAR HIRE WEBSITE
Pan Asian Biz - LING'S VIEWS OF CHINA AND GOOGLE
Parc Ferme World Motorsport News - LINGsCARS.com IS OPEN SERIES TITLE SPONSOR
Personal Computer World - UK VENDORS ATTACK EMAIL CHARGES
Pocket Picks - VALENTINE LAUNCHES WEBSITE FOR MOBILE BARGAIN HUNTERS
Publicity Heaven - LING FROM DRAGONS' DEN
Rallycross proramme 11th Feb 2007 - SO WHY IS A CHINESE BIRD SPONSORING...
Rallycross proramme 20th May 2007 - HERE WE ARE AGAIN, SAT ON WET GRASS...
Rallycross Open Series - LINGsCARS.com ANNOUNCED AS OPEN SERIES TITLE SPONSOR
Real Business - INTRODUCING LING VALENTINE
Real Business - THE POWER OF DRAGONS' DEN
Real Business - 27 WAYS TO RAISE YOUR PROFILE
RallyCross SuperPrix 2006 - LINGsCARS SPONSORS PREMIER MOTORSPORT
RMS PR - ABOUT LINGSCARS
SelfMadeMinds.com - INTERVIEW WITH "DRAGON EATER" LING VALENTINE
Shields Gazette - JARROW FIRM HELPS DRAGONS' DEN CONTESTANT
Silicon.com - WEEKLY ROUND UP
Silicon.com - LING FACES THE DRAGONS - INTERNET ENTREPRENEUR WALKS AWAY
Squat Magazine - DRAGON SLAYER LING VALENTINE
Startups.co.uk - DRAGONS' DEN BAD VALUE FOR MONEY, SAY...
South China Morning Post - LING DOES NOT BOMB LONDON
TarMag - Track and Road Magazine - LING TIME!
TarMag - Track and Road Magazine - CHINA GEARS UP FOR THE NEW MG!
Tile Doctor - LING IS RECOMMENDED SUPPLIER!
Tiscali - DID LING REALLY MISS OUT?
TwoMo.com - WAH! CONTRACT CAR HIRE...
VIZ - LING SPONSORS FULCHESTER UNITED!
VIZ - THE KING IS DEAD! LONG LIVE THE LING!
Web Active Magazine - UK VENDORS ATTACK EMAIL CHARGES
Wealthmonitor (Financial Times) - LINGsCARS.com
Women into the Network - NORTH EAST ENTREPRENEUR OF THE YEAR AWARDS
WATCH BBC 5 Live - COCKLE-PICKER INTERVIEW (Lo-res 5Mb, Hi-res 17Mb)
WATCH BBC Radio - GOOGLE INTERVIEW MOVIE (Ling in BBC studio 7.5Mb)
WATCH Financial Times - PHOTO SHOOT MOVIE (Ling and rocket 3.8Mb)
WATCH Mongol Rally - FUN PROMO MOVIE (Lo-res 5Mb, Hi-res 16Mb)
WATCH Mongol Rally - ACTION ADVENTURE MOVIE (Fiat on the rally 1.7Mb)
WATCH World Cup - PLA ENGLAND FLAG MOVIE (Lo-res 4Mb, Hi-res 14Mb)
LISTEN Manx Radio - PAINT PROTECTION INTERVIEW (mp3 1.4Mb)
WATCH London bus - LING SUMMER HOLIDAY MOVIE (Lo-res 2.3Mb, Hi-res 7.7Mb)
WATCH Lina and Lulu - RALLYCROSS SUPERPRIX MOVIE (Lo-res 11Mb, Hi-res 39Mb)
LISTEN to the Croft Rally FRESH RADIO on-air competition - HERE (mp3 780kb)
LISTEN to the Blyton Rally FRESH RADIO on-air competition - HERE (mp3 780kb)
WATCH the Dragons' Den preview film - HERE (wmv 1.5Mb)
WATCH Lina and Lulu - FEED RALLYCROSS DRIVERS NOODLES (Lo 10Mb, Hi 33Mb)
LISTEN to BBC Radio Cleveland "before the den" - HERE (mp3 1.9Mb)
LISTEN to BBC Radio Cleveland "after the den" - HERE (mp3 1.4Mb)
LISTEN to BBC Radio Newcastle Drivetime - "Ling & the Dragons" - HERE (mp3 2.2Mb)
WATCH the BBC 1 News bulletin with missile truck - HERE(wmv 9.5Mb)
WATCH my full BBC 2 Dragons' Den pitch - HERE (Lo-res 13Mb Hi-res 44Mb)
LISTEN to BBC World Service (Chinese) interview - HERE (mp3 3.6Mb)
LISTEN to Flying Startups podcast (Steve Parks) - HERE (mp3 5.3Mb)
WATCH the Northern Rock Ling's rescue - HERE(wmv 6.1Mb)
WATCH BBC Radio Tees - interview with Alex Hall (Lo 12Mb, Hi 39Mb)
HiQ pics image bank for use by press or anyone HERE
| 
 
Big FT article HERE
My thanks go to RMS PR who offer me incredible support to assist me in promoting my business. They are fantastic, they even get me in press in China! They also had a brand new Honda CRV from me! I recommend them 200% - Ling |
|  | "TARMAG"
China gears-up for the new MG
October 2008 |  |
|  | "DAILY TELEGRAPH"
Telegraph Motoring Online
September 2008 |
MG TF gets 'English' driving instructions
The new MG TF LE500 roadster has a confusing enough provenance - assembled at Longbridge, from parts made in China, first owned by MG Rover, then BMW, then Phoenix, then NAC, then SAIC - but Chinese owners of the new roadster are about to be even more bemused.
The car comes with English "driving instructions", which, in China, are apparently more sophisticated when printed in English. Only, not English as you'd recognise it.
"Sensibly race the engine. Before starting your car in the early morning, especially before cold starting, it is necessary to warm up the car," advises the handbook. "Some people like pulling the rotation speed to the red line edge when the first gear is applied, and the powerful engine sound would satisfy them... but the terminal acceleration quality is not the best here and sustainable acceleration could be achieved when shifting to a higher gear when the rotation rate reaches the peak value of the twisting force," it adds, helpfully. Confused? Quite. Although we'd agree that "sustainable acceleration" is best achieved by progressing beyond first gear.
Where braking is concerned, it seems full-on drifting on public roads is the desirable method: "Make full use of the car and reduce unnecessary braking. The drivers should pay attention to the road blocks and reduce the oil consumption by replacing braking with sliding, as one hard cut off and start will consume gasoline of about 35ml."
The full MG "driving" instructions can be found at www.lingscars.com/pdf/mg.pdf. Just don't put what you read into practice. |  |
|  | "FRESH AWARDS"
The "Fresh Awards 2008" recognise outstanding creativity and innovation outside the M25 in Creative, TV, Digital, Media and PR.
September 2008 | 
Owens and Newman in custody on their forced return to Ja'rrah, Iraq, after being arrested entering the United States illegally last week. The Iraqi ambassador and the US Consulate in the UK refused to comment. The pair are now back in Jarrow, UK.
YOU CAN SEE THE AWARD WINNING TV COMMERCIALS HERE |
LINGsCARS.com "ImproPlug" is the winner of the 2008 TV Advertising Campaign category for outstanding innovation, originality and execution.
Producers/Directors:
Kevin Owens/Matthew Newman (Your-Film)
Booking Agency: AdMast
Star Turn: Ling Valentine (LINGsCARS.com)
The UK FRESH Awards announced: "With thanks to our working partners at City Gateway Media, The FRESH Awards announced both the Creative Awards event last Thursday 25 September, and the winner of Best TV Campaign Your Film/LINGsCARS.com.
The screen outside Piccadilly Station welcomed the arrival of the UK's regional creative community to Manchester and then featured the Chase Calendar in conjunction with the awards ceremony held at the Imperial War Museum.
Ling Valentine, the female, Chinese, car leasing magnate, was judged the winner of the BEST TV CAMPAIGN category, with her "Improplug", ahead of efforts by the Department of the Environment "seatbelts", and "Every Buyer Wins", for Sit-Up TV Channels.
The LINGsCARS campaign was directed by plucky pair Kevin Owens and Matthew Newman of Jarrow-based film company YOUR-FILM. After the event, Ling Valentine commented; "We put a hell of a lot of effort into these 20-second commercials, and even though ITV banned one of them (for racist language against Mackams and Smog Monsters - ethnic Sunderland and Middlesbrough people), the rest went on to screen on TV in April and May 2008. It was fun, and I think the result from these awards reflected that. Of course, I played the race card and the sex card and the kooky mentalist card. Along with the "it was a bloody good campaign" card, it all went towards securing the win."
After a disasterous week for YOUR FILM which involved the two co-directors being expelled from the United States for attempting to film some work without a licence (they were turned back at the airport by American officials who mistook Jarrow for "Ja'rrah", a Sunni-militant stronghold suburb of Baghdad), the two plucky directors were on hand in Manchester to receive the award. Newman said "The highlight for me was when I spilled a glass of red wine down my tux, just before the presentation". His partner Kevin Owens commented "The Americans may have been right, Matthew looked like a failed suicide bomber".
Ling Valentine did not attend the event. Interviewed from her World Headquarters in Gateshead, via a live video-link, she told the FRESH Awards, "I cannot afford to be seen with these two Axis of Evil film producers. I am worried I will be associated with terrorists and have my next Chinese visa application rejected.
The USA consulate in Manchester refused to comment. Booking agency Admast, based in Newcastle, refused to comment, too. They have since issued a statement saying "Admast has never been associated with international terrorism".
|
|  | "MANAGEMENT TODAY"
MT focuses on the issues that most challenge and inspire Britain's bosses and managers.
September 2008 |
I write the editorial diary piece for Management Today, this week
The contract car entrepreneur courts controversy with her radical approach to PR, cost-cutting and SEO...
Following a busy couple of weeks watching the Beijing Olympics, I'm now dealing with the aftermath of my spoof You Tube video which was a "rehearsal" of the Olympic Closing Ceremony, with me on piano replacing Leona Lewis.Unfortunately, some people took it rather too seriously and I was attacked for being anti-British, and then yelled at again for being anti-Chinese. Strange that no one mentioned pro-Nazi, as the tune I used was "Tomorrow belongs to me", the Hitler Youth song, from Cabaret. Maybe people were already seeing red from my insolence in choosing a red Biffa bin (along with my own red London bus) as a symbol of London 2012.
Citroen UK emailed at the end of last week asking if I could offer some advice on moving contract-hire Citroen C-Crossers (the Mitsubishi Outlander clone). "Drop the price" was my answer. That took 0.005 seconds to think about. But it's not just Citroen who are struggling in the current business climate. There is blood on the car showroom floor. Land Rover are panicking with a 57% registration drop in August 08 compared to August 07, and I managed to sell more cars on my own than the whole of the Dodge or Subaru dealer networks, which cheered me up. I just about equalled the whole volume of Lexus UK. Prepare for some car dealer bad news stories over the next few months. Remarkably, my sales are up, which is good news.
At home, my central heating pump has broken, and it struck me - what a great way to save energy. So, we've been having a clamp down at work and bulbs have been removed from many lights and I've simply disconnected some plug sockets. Some of my (British) staff have been moaning, but my Chinese people say it's just like being back in China - nothing works. I'm not sure of the benefit of having a light in the loos, but the girls have shouted, whereas boys have all said they don't care, although I notice an increase in mop activity. Desperate times call for desperate measures. I have to offset all those Chinese coal-fired power plants, somehow.
Otherwise, one topic seems have dominated my week: Google. I’ve been trialling the new browser; Chrome; hopefully having a new process for every webpage will stop the memory-hogging problem, and it’s quite cool and fast to use. Later, Google called for information about my business – it’s not often you get a phone call from Google! Despite their political roll-over in China, Google is one company I am always happy to talk to.
Recently I’ve been attacked on the UK Business Forums by some SEO ‘experts’ over the way I approach the potentially expensive task of grabbing customers from Google searches (and it certainly can be expensive - I know some large car-selling companies who spend well in excess of £20k/month on Google AdWords). My argument is that people do not consult a dictionary of "standard search terms". Humans are mentally-crazy beings with fingers attached to their brains by a group of uncontrollable nerves and weak muscles. The range of things that gets people inspirationally clicking away is so diverse, quite apart from the fact that their minds are built like exploding cauliflowers. There are billions of crazy search terms entered each day into Google - from misspellings, to dyslexic attempts, to the purely daft. One visitor to my site yesterday managed to get three different full stops into one single word.
SEOs call themselves experts and have services to sell, and they can hardly admit that uncontrolled explosions of emotional interest generate massive random Googults (Google results).(I made up the GOOGULTS word just to see if Management Today would publish it - they have!!! - Ling :) So, they subscribe to a neat theory of '10 key phrases' which, they assure website owners, will constitute the bulk of targeted traffic response. Creating a bidding war over these is how Google makes so much money on Google AdWords and is also how SEO people justify their charges. Companies end up bidding well over £2 a click to get to the top of the list for the exactly same term as everyone else. They pay SEOs thousands to dominate the free searches. Don’t they realise only one result can be at the top, for every search?
My firm belief is that creating masses of good content is much more effective, and much cheaper, than going for 10 or 20 key phrases at £££s a click. You also get less competition in the results, you get fresh customers to your website and you avoid standing shoulder to shoulder with the usual suspects. I find that an easy way to get clicked on after appearing on the Googults page is to generate the meta tag description (the two lines of descriptive text) from an array of amusing and worthwhile sentences. Two I use are try saying this car’s name after drinking 8 pints and not your average car saleswoman! Much better than Lease, Car Lease, Cars Leasing, PCP, Contract Hire, which is the staple fare in my industry.
Why companies think people are turned on by key words beats me. Surely humans respond to emotion and warmth?
Ling Valentine is the Gateshead-based entrepreeneur behind contract car business LINGsCARS, which supplies new UK Contract Hire (and sometimes PCP, Lease and Lease Hire) cars and vans. In 2008, she moved over £28,000,000 of brand new cars. We first came across Ling when we wrote THIS. |
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